2021 ASEAN virtual travel festival reveals event format and exhibition participation scheme

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Travel suppliers in the South-east Asia region can now register their interest to participate in The Great 2021 ASEAN Travel Fest, a year-long B2B and B2C virtual travel festival designed to help regional hospitality suppliers source new business opportunities.

Organised by TTG Asia Media, the festival will spotlight one or more of the ten South-east Asian countries each month, starting from February through November; alongside an All ASEAN showcase in the month of June.

Each monthly destination showcase will take place over three days, comprising of two components: B2B Tradeshow and B2C Live Selling.

During the two-day B2B Tradeshow, which will take place on Thursday and Friday, participating sellers will be able to engage with travel trade buyers from Asia-Pacific and international markets, through a 24/7 virtual exhibition, walk-in business meetings, as well as interactive giveaways and games.

This will be followed by the B2C Live Selling on Saturday, where suppliers can connect with local and regional consumers through a virtual broadcasting event capped at two hours, and sell attractive deals and offers direct to them.

Leveraging on the popularity of live broadcast shopping, production of this segment promises to be hassle-free, with suppliers having to provide only their product information and inventory. The rest will be managed by TTG Asia Media, which will handle aspects from programming and production, to event hosting, live-stream platforms, and an online transaction medium.

Suppliers can also tap into TTG Asia Media’s vast network of travel professionals and enthusiasts to market their event to a wider audience.

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Companies can get two showcases for the price of one, with the ROI-driven packages starting at US$2,500, which includes B2B participation with virtual booth and business meeting tools at one destination showcase, plus one All ASEAN showcase.

Other benefits include eight pre-scheduled appointments during the All ASEAN showcase, unlimited walk-in meetings for both showcases, alongside the opportunity to sponsor prizes for interactive games and giveaways.

The price excludes an additional US$2,000 participation fee per B2C Live Selling event, and a 20 per cent commission for inventory sold.

Register your interest here.



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