Festival marketing expert András Berta has joined Serbia’s Exit Festival as international marketing director ahead of the festival’s 20th-anniversary celebrations in 2021.
Berta, 42, previously worked for Sziget in Hungary, handling the festival’s international marketing, PR and ticketing between 2010 and 2017. He leads the European Marketing and Communication (Emac) Group at Yourope, the European Festival Association.
His main focus at Exit will be the promoter’s flagship Exit Festival, though he will also work with the company’s other events, including Sea Star (Croatia), Sea Dance (Montenegro) and No Sleep (Belgrade, Serbia).
“It’s an honour to join Exit, since it’s clearly one of the most famous festivals in the world,” comments Berta. “For me, personally, it’s also very important that this event is far more than ‘just’ a festival.
“It’s an honour to join Exit, since it’s clearly one of the most famous festivals in the world”
“Understanding the deep social engagement of Exit is something you can only do once you join them. So, I’m here for a reason and arrived with clear plans and expectations, but also with a lot of respect.
“I think we all need to adapt to the ‘new normal’ and we don’t really know how festival marketing can cope with all the restrictions we’re facing these days. But we’re also looking at 2021 as the new beginning which gives us lots of energy to explore new ways. So, long story short: it’s definitely a huge challenge and I’m looking forward to my new role at Exit.”
Exit 20 – postponed from this year because of Covid-19 – takes place from 8 to 11 July 2021 at Petrovaradin Fortress in Novi Sad, Serbia, with performances by David Guetta, DJ Snake, Tyga, Eric Prydz, Paul Kalkbrenner, Nina Kraviz, Boris Brejcha, Four Tet, Sheck Wes, Solomun, Sepultura, Metronomy, Honey Dijon and more.
Tickets for Exit 2021, currently priced for a limited time at €109, are on sale now.
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