Bendigo Autumn Music Festival has announced its inaugural event will not go ahead, citing low ticket sales as its reason behind cancelling.
In a statement posted on Facebook, festival organisers say their efforts to get the festival off the ground were unsuccessful.
“It’s been one of the most difficult calls the promoter has ever had to make but unfortunately it’s just not viable for us to produce the festival and lineup through next month,” they said.
“We have been working on this event over two years now with the belief that the event would be an amazing success and a brilliant addition to Australia’s regional music festival calendar.
“We had an amazing location and venues, the lineup was really strong and we had some very good media coverage, extensive advertising and promotion, but simply no traction and conversion to ticket sales, despite the event being on sale for eight months.”
The festival was to be headlined by Kurt Vile and the Violators, and also featured Cash Savage and the Last Drinks, Tex Perkins and teh Far Tubber Band, Thando and Emily Wurramara.
Festival organisers say ticketholders will be refunded by Tuesday April 2. Those who purchased tickets via Capital Venues and Events will need to contact the agency directly.