In collaboration with the Canadian Football League, the Hamilton Tiger-Cats recently unveiled the logos for the 108th Grey Cup and the 2021 Grey Cup Festival.
“We’re very excited to reveal our Grey Cup game and festival brands for the 108th rendition of Canada’s largest sporting event that will take place right here in Hamilton,” Tiger-Cats president and chief operating officer Matt Afinec said in a statement. “Our goal was to align Grey Cup, CFL and Tiger-Cats traditions with a brand that reflects Hamilton, Hamiltonians and our community’s amazing energy, growth, ongoing renaissance and unity through the CFL and Ticats football.”
The 108th Grey Cup logo follows the standardized template introduced in 2016, with the Grey Cup in the center and the bilingual name of the game in block lettering. It replaces the logo that would have been used by Saskatchewan had this year’s game not been cancelled amid the coronavirus pandemic, marking the first time since 1919 that the Grey Cup was not awarded.
This new 108th Grey Cup logo includes a few local touches to note the game’s location, with a maple leaf in Tiger-Cats gold and a Tim Hortons Field silhouette at the base of the Grey Cup, which is a little more pronounced than it was previously. It’s also devoid of a sponsor, whereas Shaw Communications was the presenting sponsor of the game from 2016-19.
The 2021 Grey Cup Festival will precede the game, meanwhile. It features family-friendly activities, concerts, a parade and a pancake breakfast and includes a special logo to commemorate the celebration. The logo is in the shape of the trophy prominently displays a hammer to represent the city of Hamilton, among other key details.
This will be the 11th time Hamilton has hosted the Grey Cup, with the most recent game coming in the 1996. The 108th rendition is scheduled for Nov. 21, 2021.
Photos courtesy of @Ticats on Twitter.