A new hard seltzer festival is bubbling up in Brooklyn.
The trendy libation has taken America by storm — last summer stocks of White Claw ran out and Bud Light debuted a new hard seltzer during the Super Bowl in an attempt to capitalize on the booming $2.5 billion market — and now there’s going to be a full-on festival devoted to the drink loved by soccer moms across the country.
According to The Wall Street Journal, Seltzer Land, “a one-day festival devoted to the hard-seltzer category,” will hit the Brooklyn Expo Center in Greenpoint on May 16. Attendees will pay an entrance fee of $29 to mix and mingle with fellow fizz fans while sampling spiked seltzer from vendors.
This may not be the only Seltzer fest coming in our fine city. According to the WSJ, Fizz Fight, a Denver-based hard seltzer festival, is also looking at expanding to New York.