Letizia Mastrantoni, of Events To a T, organized the event and says safety is a top priority.
Before the event could even get off the ground, they had to submit a COVID-19 safety plan to the county. Masks and social distancing are both required at the event.
Mastrantoni says you need to purchase a ticket to attend the event, and they will be limiting capacity.
“We have staggered arrival times for guests, and we have put together a very diligent timing of 40 minutes per session for anyone who will attend the event with their friends and family,” Mastrantoni said. “We also require a ticket purchase ahead of time, so we have a mandatory 50 people or less in the space at all times.”
In addition to focusing on safety, the event also highlights the spirit of giving.
One of the participating businesses – Northern Living – wanted to help keep people warm this winter with their display.
“They have in their display a tree that is decorated with hats and gloves and scarves. Those are all available for anyone who needs them to come and just pick them off the tree,” said Amanda Metzger, the marketing director at the Lake George Regional Chamber of Commerce & Convention and Visitors Bureau.
Ticket purchases are also helping to support the community. The proceeds benefit Operation Santa Claus, WAIT House, and 11th Hour Rescue.
Although 2020 has been difficult for many, the event team hopes the display will bring some much-needed positivity.
“With everything happening with the current pandemic, it was just very important to me to provide my community, as well as all the wonderful people that visit the area, to create some happy memories in 2020,” Mastrantoni said.
While ticket holders will only be allowed in the display for 40 minutes, the community is also encouraging people to check out the many local businesses that will be open.
The event runs weekends through December 20. You can purchase a ticket for the display here.