Inside scoop: Why was Silo Park’s Auckland Ice Cream Sundae Festival cancelled?

Loading ....


Cold comfort? Silo Park’s Ice Cream Sundae festival is cancelled but America’s Cup Events Ltd promises plenty of sweet waterfront treats. Photo / Getty Images

Has the America’s Cup eaten an Auckland icecream festival?

The fourth annual “Ice Cream Sundae” event, scheduled for Silo Park today, was cancelled two weeks ago.

More than 20 food trucks and pop-ups, selling icecreams, freak shakes, sundaes and gelatos, had been confirmed for the area currently under the control of America’s Cup Events and Challenger of Record.

Some listings websites were still promoting the event last week. Organiser Fresh Concept gave no reason for the late cancellation.

“My disappointment is immeasurable and my day is ruined,” one fan posted on Facebook. “2021 really is just a continuation of 2020,” complained another.

Customers queue at an earlier Ice Cream Sundae Festival in Silo Park. Photo / Supplied
Customers queue at an earlier Ice Cream Sundae Festival in Silo Park. Photo / Supplied

In a written statement, America’s Cup Events (ACE) said there had been discussions around a “non-exclusive and reduced capacity” version of the event which would have operated alongside a buskers festival and big-screen broadcasts of Prada Cup racing.

“We had hoped the Ice Cream Sundae Festival, albeit on a smaller scale, could be part of the wider Auckland Anniversary weekend America’s Cup activations in Silo Park . . . the timing [of the cancellation] clearly is not ideal for either party, but we respect their decision not to go ahead this year.”

The Herald understands ACE has organised for about 10 independent icecream, gelato and sweet food vendors to set up at the America’s Cup Village this weekend.

More than 12,000 people and 33 vendors attended last year's Silo Park Ice Cream Sundae festival. Photo / Supplied
More than 12,000 people and 33 vendors attended last year’s Silo Park Ice Cream Sundae festival. Photo / Supplied

One of those vendors is Ice Cream Social’s Heidi Tukuafu. She said the Ice Cream Sundae festival had become a “massive” event requiring a large amount of space and she had wondered how it would physically fit alongside America’s Cup activities. Last year, an estimated 12,000-15,000 people attended the festival.

READ  Kyle Dillingham announces Reddened Monarch Music Festival honoring OKC's homeless

Tukuafu said she was not concerned about a hiatus year, given the presence of the Cup challenge.

“We want this world-class event in our city and we’ve just got to give up a little bit of territory for it.”

The Silo Park area is usually managed by council organisation Panuku Development Auckland. ACE’s licence (granted by Auckland Council) allows it to occupy and manage all activities in the area for the duration of the America’s Cup.



  • Strategies that you can apply in order to pull in an amazing amount of money in short time
  • Autogenerate Hundreds of Articles In Just a Click - Try Now For Free
  • Earn working from home as a freelance writer. I do and can show you how.
  • How 2 Earn a Great Living with Google Adsense in a Step by Step Fashion
  • This game shows how to master every class, item, monster and leveling secrets to know about.
  • CDL test answers driver license test questions and answers hazmat endorsement
  • Learn How To Travel Hack and Start Flying First Class And Staying In 5-star Hotels
  • Flirt with any guy or man today. flirting tips for women from the only book on.
  • Discover How Adult Stars Crush Erectile Dysfunction And Premature Ejaculation Without Drugs.
  • READ  KUT and "Texas Standard" at the Texas Book Festival
    Ads by MyCBGenie 


    Please enter your comment!
    Please enter your name here