Welcome back to Hangzhou for the 12th installment of Alibaba’s 11.11 Global Shopping Festival! Has it already been a year? As you’ve come to expect, this live blog will offer information, insight and color from the world’s largest online shopping event. Bookmark this page for our take on the annual Countdown Gala and midnight kickoff, along with what brands are up to, insight from key figures, KOLs and experts, other interesting 11.11 fun facts & tidbits and – of course – the final results. You can also follow us on our social-media accounts: Twitter, Facebook, Instagram and LinkedIn. Media will find resources they may need here.
Tuesday, Nov. 10, 2020
Every 11.11, Alibaba’s ecosystem rolls out new and innovative technology to improve the experience for merchants, brands and consumers. This year is no exception. In this first of several 11.11 technology-related posts, we give you “XiaomanLV,” the newest addition to the delivery fleet of Alibaba’s logistics unit, Cainiao. The new delivery robot model, developed by Alibaba’s DAMO global research academy, operates autonomously. It’s able to wend its way safely and carefully through complex traffic conditions. XiaomanLV has been expediting package delivery at China’s Zhejiang University since Nov. 1. The XiaomanLV robots are expected to deliver 30,000 package by the end of this year’s 11.11. Watch the fun video below to see them in action.
While we have our live annual Gala in Shanghai and huge 11.11 launch tonight in Hangzhou, we also have a cool – and highly useful – online show coming up tomorrow, Wednesday, Nov. 11. It will truly be worth seeing for those interested in the China market, brands and 11.11. If you want to learn more about the world’s largest online shopping festival and what it means for brands big and small, please check this link out for details and to sign up for our virtual event.
11.11 is a time for brands to shine with consumers in the world’s second-largest economy. This year, brands like Mattel, which has had a longstanding collaboration with Tmall and its Tmall Innovation Center, are working to heighten reach and engagement and drive conversions in China. Watch more about what the toy and family entertainment brand is doing to appeal to Chinese consumers during the world’s largest online shopping festival.
We’re less than 12 hours away from the midnight launch of Alibaba’s 2020 11.11 Global Shopping Festival. Alibaba staff from nearly every business unit in our ecosystem is getting fired up for the world’s largest online shopping event. We’ve already seen a strong first shopping window from Nov. 1-3. When the second window opens at midnight, over 250,000 brands will be ready to go. More than 16 million discounted products are on offer, among them, over 3 million making their 11.11 debuts. Alibaba and brands have also ensured more than 1 million popular goods are in warehouses across China, ready to be sped to Chinese consumers as quickly as possible.