The explosion in demand for hard seltzers has given rise to a national tour celebrating the fizzy booze, and Minneapolis is one of the cities hosting it.
Called Seltzerland, the touring festival has picked Minneapolis as one of four locations, with an afternoon long celebration of hard seltzer planned at Quincy Hall in Northeast on Saturday, Apr. 18.
While the hard seltzer market is dominated by White Claw, there are now hundreds of brewers and distillers that have launched their own products.
There will be more than 100 varieties of seltzer to sample, with the event running in two sessions, from 12:30 p.m. to 3:30 p.m., and from 5 p.m. to 8 p.m.
A $29 ticket gets you unlimited seltzer samplings, so it could turn out to be a seriously messy afternoon for those involved.
There will also be a bubble ball pit for the, erm, adults? Along with games of can jam, cornhole and spike ball.
You can also pay $49 for a VIP ticket that gives you early access, entry to a VIP lounge, a “surprise cocktail,” sweet and savory treats and a full 12-oz seltzer can.
“Hard seltzers sales have ‘spiked’ over the past year, and they’re not slowing down,” said Kate Levenstien, CEO of Cannonball Production, which is producing the event.
“We want to create an opportunity for fans to explore their palates, and brands to showcase their variety through an immersive tasting experience.”
With White Claw one of the seltzer partners for the event, BMTN is working to confirm with Minneapolis police as to whether laws will be enforced at Quincy Hall on Apr. 18.