New York Festivals AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting entries for the 2021 competition. Since 1994, AME has honored innovative campaigns that demonstrate solutions to challenging marketing problems, proving that strategic planning and creative execution can produce great results.
“We’re excited by the possibilities that come with this year’s competition. 2021 brings new categories to the robust category mix, a world-class jury of dedicated creative & strategic executives, additions to the Advisory Council, and expanded coverage on Effective Perspective blog,” said Gayle Seminara Mandel, Executive Director, AME Awards.
Each year, AME evaluates and updates the competition categories to mirror the evolving industry landscape. For 2021 the competition rolls out multiple new categories in three category groups.
Products & Services Group AME added Health & Wellness to honor campaigns promoting non-prescription products and services, wellness and personal care, health education and or awareness. Pharma will showcase campaigns for medical products or services, or to shape understanding of conditions or treatments that are targeted at healthcare professionals, practitioners, or patients.
The Creativity for Positive Impact category group adds Socially Conscious Content to honor communication that shines a spotlight on all aspects of social change and or awareness of equity, access, participation, and rights within a society on a regional or global level.
“In light of this disruptive pandemic year, AME wanted to address the explosion of virtual events within the industry by adding three additional categories in the Best Use of Medium category group to reflect this work,” said Seminara Mandel.
New Best Use of Medium categories include Professional Conferences or Congresses to honor immersive experiences and virtual events that drive engagement and response from a professional audience. Also added to the powerhouse category mix: Technical Professional Materials/Communications will salute targeted communications designed for the professional audience and Digital Devices will showcase consumer or professional awareness or behavior change that exists on or is activated by digital devices.
The deadline to enter the 2020 AME Awards competition is February 11th, 2021. Competition details and additional information can be found on the AME website.